Special 2019 kick off edition: Doug Kessler on (B2B) marketing

Hét event waar jouw ‘digital’ collega’s het op donderdagochtend bij de koffieautomaat over hebben. Geboren in 2017 en inmiddels 30 events, tientallen sprekers, duizenden bezoekers en dito bitterballen verder. Experts nemen je mee in de laatste digital trends. Tegelijkertijd breid jij je netwerk uit en neem je nieuwe ideeën voor je werk of merk mee naar huis.Digital Wednesday wordt mede mogelijk gemaakt door:PartnersFreoGreenhouseIqualityHappy HorizonSpeciale dank aanKazerneDocufillerAlle vrijwilligersWilt u ons ondersteunen? Neem contact op met ons

Digital Wednesday

Keynote B2B & content marketing by Doug Kessler
 
No better way to start a new year than with this very special edition of Digital Wednesday. We are excited, proud and very happy to welcome an international marketing junkie (his own words!) on our stage. Together with Tech to Market, we have arranged for Doug Kessler (co-founder and creative director of Velocity Partners) to inspire you and kickstart the year. Doug Kessler is widely known for his B2B marketing expertise, but his vision on content marketing is interesting for every marketeer. Together with his colleague Rutger he will definitely inspire you.
 
The unexpected obstacles that are killing your B2B marketing 
B2B marketing has come a long way in a short time. But as we’ve absorbed so many changes, too many B2B teams have lost sight of some important essentials. Doug and Rutger will dive deeper into four or five of the big obstacles that are sucking the life out of B2B marketing. We’ll also explore some surprising ways to change the buyer-seller dynamic and get prospects to lower their marketing defence barriers. You do it by creating marketing that doesn’t look, sound, feel and shout like Marketing. On the way, they’ll cover:
<UL>
<LI>The single most important (but least used) ingredient in all marketing</LI>
<LI>Why highlighting your worst features can be a great idea</LI>
<LI>The power of an experimental culture</LI>
<LI>Why ‘voice’ should be your not-so-secret weapon</LI>
<LI>How to stop stakeholders from killing your ideas</LI>
</UL>
 About Doug Kessler
Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (now part of the Next 15 group). Velocity won the Content Marketing Institute’s Agency of the Year in 2016. Doug has written a lot about content marketing including A Stakeholder Through the Heart, The Search for Meaning in B2B, Insane Honesty in Content Marketing and Crap: The Content Marketing Deluge. He was a founder member of LinkedIn’s ‘Dinner For Five’ series and speaks regularly at industry events such as Content Marketing World and The Marketing Profs B2B Summit.
 
About Rutger Frissen 
Rutger Frissen is Account Director at Velocity Partners, working with clients such as Salesforce, LiveRamp, CloudReach and Hubspot. Before Velocity, Rutger spent four years living in Australia where he worked in the B2B tech industry. Rutger has an in-depth knowledge of technology, digital and content marketing with an expertise in identifying emerging market trends and building marketing programs to exploit them.
 
Program  
18.30 uur: Doors open 19.00 uur: Keynote Doug & Rutger 20.00 uur: Cheers on 2019! 20.15 uur – 22.00 uur: talk & drinks
 
Get your free ticket now 
Don't miss it and reserve a ticket. See you Wednesday January 30!

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Special 2019 kick off edition: Doug Kessler on (B2B) marketing

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Special 2019 kick off edition: Doug Kessler on (B2B) marketing

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