Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users. Do you want to be an entrepreneur but you do not have any idea yet? Join the ideation workshop of Roland Berger and take the first step in shaping your entrepreneurial future!